For the uninformed, Veracel is a joint-venture, with StoraEnso being a principal partner, hence the following, must-see video:
http://www.youtube.com/watch?v=iwrV_yQ46Q0
Stora’s own website ( http://www.storaenso.com/wood-forest/Pages/wood-forest.aspx ) has even more to offer on the subject, even a full-length, interactive version of the YouTube video at http://www.rethinkstoraenso.com/ which all goes toward reassuring the environmentalists (myself included) that many of the ‘big boys’ are NOT responsible for the sort of deforestation and illegal logging that we see all around the tropical belt, but are actually helping to try and re-build what has been lost.
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